The Two-Second Advantage™

The Two-Second Advantage™

The Authors

  • Kevin Maney

    Kevin Maney joined consulting and design firm VSA Partners in 2011 to build a practice that can marry business to big-think journalism in a way that helps both prosper. The first example of his collaboration with VSA is a book commissioned by IBM and co-authored by Kevin and veteran tech journalists Steve Hamm and Jeff O'Brien. That book, Making the World Work Better, was published in June 2011. More than 500,000 copies are in print in seven languages.

    In 2009, Broadway Books published Kevin's book Trade-Off: Why Some Things Catch On, and Others Don't. It reached No. 1 in the "Innovation" category on Amazon.com and broke into the top 500 of all Amazon's books. That book has been a notable hit in Japan.

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  • Kevin Maney

    Kevin is also the author of The Maverick and His Machine: Thomas Watson Sr. and the Making of IBM, published in 2003 by John Wiley & Sons. The book was well-reviewed in The Economist, BusinessWeek, The New York Times and publications around the world, and made into a BBC documentary. Kevin also wrote the 1995 BusinessWeek bestseller Megamedia Shakeout.

    Kevin has been a contributor to Fortune, Fast Company, and other major business and technology publications, and was a contributing editor at Conde Nast Portfolio, joining the magazine prior to its launch in 2007 and working there until its demise in April 2009. Kevin has appeared on CBS Sunday Morning, PBS, NPR, CNBC, and other broadcast outlets, and is frequently a keynote speaker and on-stage interviewer at events and conferences.

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  • Kevin Maney

    Kevin was a groundbreaking technology columnist at USA TODAY, where he worked for 22 years. The job gave him the privilege of interviewing most of the biggest names in the technology arena.

    On the side, Kevin enjoys writing and performing music. In 2008, he and a group of Silicon Valley musicians recorded a CD of songs of wry commentary about business and technology. It's called "Privacy," by Kevin Maney & His Briefs. Kevin's song "Found It On Google" was once played on Mitch Albom's radio show.

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